formrun is a form creation and management service developed by Japan’s Basic Inc. It supports use cases like contact forms, lead collection, event registration, and internal workflows. Forms can be embedded into static or dynamic websites, and no backend setup is required.

Features include visual form editing, spam filtering, email notifications, tagging, and limited CRM capabilities. It integrates with tools like Slack and Google Sheets, and offers a developer-friendly JavaScript SDK for custom flows. All data is stored on infrastructure based in Japan, ensuring compliance with APPI (Japan’s privacy law).