User Heat is a free heatmap analysis tool from UserLocal Inc. It helps site operators see how visitors read, click, and leave their pages without paying for an enterprise product.

Beyond heatmaps, the service also includes an Entry Form Optimization (EFO) feature at no cost, letting teams diagnose where visitors abandon forms. It is widely used by personal bloggers, small EC sites, and first-time web managers as an entry point into behavioral analysis, with a paid sibling product (User Insight) available when deeper filtering and reporting are needed.

User Heat offers five visualizations — scroll depth, attention area, click area, mouse movement, and exit points — covering PC, smartphone, and tablet traffic from a single tag. The multi-angle view surfaces on-page friction that raw pageview and unique-visitor numbers miss.

UserLocal operates a fully English edition of the product at en.userheat.com, so non-Japanese teams managing sites in Japan can sign up and navigate the dashboard without relying on translation tools.