SiteLead (formerly Kenga) is a Japanese site improvement tool from N1 Technologies Inc. It targets sole proprietors, small and medium-sized enterprises (SMEs), ad agencies, and local businesses that want to run lightweight site improvement work without hiring engineers.

The main differentiator is price and scope. SiteLead positions itself as one of the lowest-priced tools in its segment, with a self-service sign-up that lets new users start the same day. Heatmap analysis and on-site pop-up delivery are included in the same plan, so teams do not need a separate messaging tool. A free trial is available, and free support covers both tag installation and analytics guidance.

SiteLead provides scroll, click, and attention heatmaps for both PC and smartphone pages. These show where visitors drop off, what they click, and which sections they read carefully. Teams install it by adding a tag, including via Google Tag Manager.

On higher-tier plans, SiteLead lets teams compare pop-up variations against each other. It also uses AI to predict when a visitor is about to leave and adjusts when pop-ups appear. Heatmap results can be segmented by conversion status, making it easier to see how converters and non-converters behave differently.