Xserver is a widely used shared hosting service from XServer Inc., with a long track record among Japanese bloggers and affiliate marketers. It runs on NVMe SSDs with an nginx-based web server tuned for WordPress.
All plans include daily automatic backups with free recovery, free custom SSL via Let’s Encrypt, and a Web Application Firewall. WordPress easy install and easy migration help new users launch a site or move one in from another host without touching the database by hand. Long-term contracts come with free custom domains that stay free as long as the plan is active.
Phone and email support run around the clock, and the Business plan adds multi-user management for teams. Xserver is a solid default for individuals running serious WordPress sites and for small and mid-sized businesses that want steady operation.