BaaS@rakuza is a mobile backend service from People Software Corporation designed for retail, restaurant, and tourism apps. Beyond standard user management and data storage, it adds online-to-offline features like coupon management, loyalty points, stamp rallies, and beacon integration that connect digital experiences with physical store visits.

The platform auto-generates admin forms and APIs from data structure definitions, letting non-technical staff manage app content without developer involvement. As an official Monaca product partner, it includes a dedicated Cordova plugin for hybrid app development. The service actively supports migration from NIFCLOUD mobile backend, which ended in March 2024.

SDKs cover iOS, Android, Cordova, and Flutter. A two-month free trial lets teams evaluate the platform before committing.